Case Study
Pondok Nasi Bakar
Indonesian restaurant · South Melbourne
A family-run Indonesian restaurant with incredible food, held back by an outdated website and zero Google visibility. We built them a complete digital system. Here are the results.
The Problem
What they had before
Outdated WordPress site
Slow, not mobile friendly, no analytics. They had no idea how many people visited or what they did.
No catering channel
Catering inquiries came through word of mouth only. No online system to capture leads or manage requests.
Low Google visibility
Competitors showed up first for local searches. Their Google Business Profile was unoptimized and generating few interactions.
What We Built
A complete digital system
Custom website
Mobile-first Next.js site with menu, online ordering, and catering pages. 100/100 Lighthouse scores.
Local SEO
Google Business Profile optimization, structured data, local keyword targeting. Ranking #1-2 for key terms.
Review system
QR codes and a dedicated review page that made it effortless for happy customers to leave Google reviews.
Catering forms
Event inquiry system with database storage and email notifications. A new revenue channel from day one.
Online ordering
Integrated with their existing Abacus POS. Customers order direct, skipping 30% delivery app fees.
Analytics & tracking
GA4, Vercel Analytics, and form tracking. Every click and conversion measured.
The Results
Numbers that matter
All data from the first 5 weeks after launch. December 2025 to January 2026.
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